About Us
Alexis & Agnes Liaigre
Owner & Collaborator
(as per registration documents)
At Chérie Chouchou, we’re inspired by the effortless charm of French style, creating scrunchies that blend beauty with everyday practicality. Our passion lies in crafting pieces that are not only stylish but also sustainable, ensuring they’re kind to both you and the planet. Every scrunchie is thoughtfully handmade with attention to detail, using good quality materials like soft fabrics and durable hair elastics for lasting comfort. We believe in the little joys of life, and our goal is to make your everyday moments a little more special with accessories that feel as good as they look. Whether you’re dressing up or keeping it casual, our scrunchies are designed to be your perfect companion. We’re so grateful to share our love for thoughtful design with you, and we hope you’ll find something that speaks to your unique style. Explore our collection and discover the charm of Chérie Chouchou today!
Our Philosophy
At Chérie Chouchou, we believe in the quiet magic of everyday elegance—where thoughtful design meets mindful living. Born from our Franco-Filipino roots and a shared love for sustainable beauty, each scrunchie is our way of bringing a touch of French je ne sais quoi to life’s simple moments.
We craft not just accessories, but intentional companions for your day:
✧ Style with substance – Where effortless French charm meets durable, hair-friendly designs
✧ Conscious creation – Prioritizing quality materials and small-batch making over fast fashion
✧ Heart-led craftsmanship – Every stitch sewn in our living-room-turned-atelier carries our story
More than a brand, we’re building a dream—one scrunchie at a time—with hopes to grow, give back, and celebrate the beauty of slow living together.
Merci for being part of our journey.
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